Digital Tiger | It’s time to start preparing for Christmas.
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It’s time to start preparing for Christmas.

  |   Design, Email Marketing, Online Advertising, Search Engine Otimization, Social Media, Video Production, Websites   |   No comment

I know, I know, you probably read the headline to this article and thought “He’s mad, the football hasn’t even finished, and Spring only started a few days ago”.

Well, whilst that may be true there, it is important to plan ahead as a Business Owner or Manager and for some businesses Christmas is the busiest time of the year and you need to be prepared to make the most out of it, whilst for others it’s traditionally a quiet time and you need to be prepared so that you have money set aside to cope with the quiet period, or more importantly have plans in place so it is not quiet.

Let me explain more:

Christmas is only 3 and a half months away.

That means, you have about three months to get ready. Here are some suggestions that I have:

  • Promote – If it’s a busy time start promoting now and get as many customers as you can during the period. If it’s generally a quiet time promote and find a way to make it not a quiet time. For example a few years ago I was working with a Business Owner who was always quiet in December and January, one year he worked out a different strategy and found a different type of client for that time of year and now December and January are his busiest months of the year.
  • Prepare your staff – Obviously Christmas is a busy period for holidays, so find out when your staff want to go on leave and prepare for the period so that you have the staff you need at the times that you need them. One piece of advice that I have is, don’t close if you don’t have to. Maybe have less staff on the job, but staying open means that you are going to offer better support to your clients, and you may even pick up some new ones that need the help when your competitors have closed.
  • Prepare your finances – You’ve got three months right now to set aside money for holiday pay etc and cover yourself for the quiet period.

Essentially my advice is promote, sell and deliver now, as much as you can, whilst you plan to be ready to do the same over the Christmas period.

Christmas Holidays are a lot more fun when you can relax and not have to worry about the businesses income and cash flow over the period.

I hope this helps.

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Greg Paul

Managing Director

Digital Tiger

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