Often I get asked a question I want to talk to you about, which is “Are Google Adwords better or Facebook ads?” Well the answer is actually neither are better than the other, they have different purposes.
For example if you’ve got a business that people are going to search for what you do on Google then Adwords often works well. If you’re in a cleaning business, people search for ‘cleaning’, people search for ‘signage’, people search for ‘leaflet drops’ certain things that people search for; they will go to Google and search. And when you talk to an Adwords specialist it’s actually really easy for them to find out how many people are searching for your business and your terms, and they can even tell you how much it costs to advertise using those terms.
So that’s the first thing, if people aren’t likely to go and search for your words, that’s when Facebook really comes into its own. For example, we work with a client who does wills and that client knows that people don’t normally search for wills. They have to be educated into the idea that they need a will. There are certain times in your life when you should renew your will, and most people don’t know that or they ignore that. People aren’t going to search Google to find that out so Adwords is led effective.
What we found more successful is going to Facebook, making a video that educates people on why they need a will, and promoting that video and prompting your website from Facebook where you’ve already had the opportunity to educate them, rather than just going Google Search and clicking across.
So my simple answer is, if your clients know about your product and they’re going to search for it than Adwords is often a good idea, if they don’t know about your product and they’re not going to search for it, than Facebook advertising often works better. But realistically most of the time the best solution is a combination of the two used properly. So if you want to know more, give us a call because we can definitely help work out a strategy that works for your business.
I hope this helps.
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