Today I want to talk to you about the emails out of your business – the email newsletters, the bulk emails that you’re sending to your clients – and how to make them most effective.
Often I get asked how many emails I should send to my database each week? The answer might surprise you, as it’s probably a lot more than you think.
There was a story that I was told about a number of years ago where a company tested to see how many emails they should send each week to promote their product. First of all they tried one and the sales were quite good, they doubled it to test it out and the sales doubled, they put a third one out and sales doubled again, in fact the sales kept doubling until they were sending an email out every day. Seven emails to their database every week was the optimum level they found.
I’m not saying it should be seven every week, in fact I can tell you that for our business the optimum is actually about three and all three of them are very different. One should be an information style newsletter, one should promote a seminar or a webinar that we are doing and one should be an offer or a product that we are doing and that work’s best for our business.
Something different will work best for your business. So what we usually do is work with that client and test some things, we find out what it is that you’re trying to achieve, what products or services that you’re trying to sell, how big your database is, where they came from and all these sort of things. Now if you monitor and work with your database most effectively it’s going to get you the best results.
So the first thing to understand is that you shouldn’t have in mind how many you would like to have, have in mind what’s going to get the best result for your business and go from there.Read More